Illustration Style
All illustrations created for AAP brand will be in the style directly opposite.
A distinctive style with playful colours with a nod to tradtional news and editorial illustrations.
Examples show different styles — these are to show how we can convey the concept.
All illustrations created for AAP brand will be in the style directly opposite.
A distinctive style with playful colours with a nod to tradtional news and editorial illustrations.
Examples show different styles — these are to show how we can convey the concept.
Option 1
Maps that change shape and can represent Australia, New Zealand, and Pacific Islands. Final illustration will not have background and will animate more smoothly like the above.
Maps that change shape and can represent Australia, New Zealand, and Pacific Islands. Final illustration will not have background and will animate more smoothly like the above.
Option 2.1 — Map 1
Cartoon fold out map, makes it more interesting than just an outline.
Final illustration will not have people in it.
Animation:
Cartoon fold out map, makes it more interesting than just an outline.
Final illustration will not have people in it.
Animation:
- Fold into paper plane and deliver the news.
- Flips and news is on the other side.
Option 2.2 — Map 2
Cartoon fold out map, makes it more interesting than just an outline.
Illustration could have feet and hands appearing from behind i.e character could be holding map from behind.
News outlets would be highlighted on the map.
Animation:
Cartoon fold out map, makes it more interesting than just an outline.
Illustration could have feet and hands appearing from behind i.e character could be holding map from behind.
News outlets would be highlighted on the map.
Animation:
- News outlets could be recieving news illustrated simiarly to the swirly letters in the second animation.
Option 3 – Life size cut out
Fun way to show Australia and would sit well in bottom corner of website.
Illustration would not have the brick texture. Illustration would need to show news outlets on map.
Animation:
Fun way to show Australia and would sit well in bottom corner of website.
Illustration would not have the brick texture. Illustration would need to show news outlets on map.
Animation:
- News outlets could be recieving news illustrated simiarly to the swirly letters in the second animation.